which is better? PPC or banner?

Discussion in 'General Marketing' started by toby, Feb 17, 2006.

  1. #1
    Hi experts,

    I would like to engage on some website promotion game and would really appreciate your comments and experience.
    My question is:

    Among the following, which one would produces more clicking rate to your site:
    1- PPC i.e. google adword
    2- Banner ie. banner exchange program
    3- directory linking (not so famous directory).

    Overally, which is the best way to get targetted click?
     
    toby, Feb 17, 2006 IP
  2. Shoemoney

    Shoemoney $

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    #2
    do them all and find your sweet spot. There is no magic program for all sites.
     
    Shoemoney, Feb 17, 2006 IP
  3. toby

    toby Notable Member

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    #3
    Well, I'd be very interested in other webmaster experience :)
    Would really love to hear your experience shoemoney :)
     
    toby, Feb 17, 2006 IP
  4. BILZ

    BILZ Peon

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    #4
     
    BILZ, Feb 17, 2006 IP
  5. Shoemoney

    Shoemoney $

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    #5
    For porn use ccbill

    If you have a targeted niche NOTHING will pay better then a affiliate for that niche

    for general junk adsnese/ypn

    What niche are you in ?
     
    Shoemoney, Feb 17, 2006 IP
  6. tthmaz

    tthmaz Peon

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    #6
    I try to avoid moving/animated banners as much as i can since it annoys me and i beieve my visitors would have the same feelings as well. Please tell me whether i'm right/wrong for my stand...
     
    tthmaz, Feb 17, 2006 IP
  7. toby

    toby Notable Member

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    #7
    shoemoney, My niche is on entertainment (game, flash, songs). I've tried the Adwords but so far no click... :s... may be i bid too little?

    tthmaz, ya the banners seem to be very annoying and hence wont give out much click through. But does anyone have any idea if it's more worth the money to have banners exchange OR link exchange?

    Bilz... hahah ya overally :p ... language problem..huahha
     
    toby, Feb 18, 2006 IP
  8. elrayjones

    elrayjones Guest

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    #8
    You hit right there!!! AFFILIATE NICHE... I just got my PbP d20 RPG site up a few days ago... and started testing some banner exchanges. One of the exchanges i am on offers 75000 impressions for $5. I came back in a few hours and seen the imp where gone... I was robbed i thought... I went to the site and seen I had 20 new members on the forums, and 2 even posted and are turning out to be really good members.... the LotGD server got 12 new users in a few hours.... I am about to dump $200 in imp... at that place... However, you mileage will very... depending no niche, and banner tricks(new images each run) etc...

    Elray
     
    elrayjones, Feb 18, 2006 IP
  9. Drraza

    Drraza Banned

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    #9
    in my opinion PPC is best cause ones has to pay for only clicks not for only banner impression.
     
    Drraza, Feb 19, 2006 IP
  10. Brad Callen

    Brad Callen Peon

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    #10
    Better and quicker results from ppc, but be prepaired to pay if you are in a competitive niche, and learn everything from DP you can about adwords and ppc.

    You can buy banner impressions by the millions these days and pretty cheap. Design a great banner (usually text based work heaps better) and they too are worth the traffic when done corectly and tracked.

    You would be suprised :)

    Brad
     
    Brad Callen, Feb 19, 2006 IP
  11. FireStorM

    FireStorM Well-Known Member

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    #11
    PPC is about 100 % better
     
    FireStorM, Feb 19, 2006 IP
  12. angelos

    angelos Peon

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    #12
    My experience votes for PPC. CPM seems to be somewhat ethereal to me.
     
    angelos, Feb 20, 2006 IP
  13. narsticle

    narsticle Peon

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    #13
    If you are advertising definetly try PPC as you only pay for performance.
     
    narsticle, Feb 20, 2006 IP