Which is better as a Landing Page??

Suppose I am working on a particular niche and promoting 4 different products of same niche. So what will be better as strategy in article marketing:

1) Send visitors directly to one specific product's review as landing page.

2) Send visitors to a pages which list all 4 products and let visitors to choose.

Looking for ideas.

 

Split Test ... No one has the answer, you will have to test and find out.

 

my 2 cents. 1 landing page 1 product - this will make customer happy....dun need to scrub thru all the unwanted products.

 

I think you should use a little of both on one page if they are related products. Put all four products on one page with a review, but put a clear stand out winner at the top and make it clear that it wins the review. I know that when I'm looking for a product, I want to compare it to similar products, but I don't want to take the time to read all of the reviews. I just want to see that someone else with a reputable looking website has reviewed it. 9 times out of ten, I'll just click the #1 product if it's made clear on the website that it's a stand out leader.

 

I would suggest that you review 3 products and choose which one is the best, not list 4.

Besides you can test 2 landing pages to see how they convert. Only the test results will help you make decision.

 

In health niche personal recommendation to one product matters, else compare style page works good.

 

It depends on the niche.

For example, review sites would be better for registry cleaners, but for acne, I would just recommend one product.

 

3, 5, 10 seem tobe the magic number for review type sites..

remember humans are creatures of habbit and like familiarity.. just dont have too many leaks (links out) to pages that wont lead to a conversion.

 

Not all products on the same page. The visitors may get confused. Marketing one product at a time is the best practice I've known so far but if you're really good in marketing many products at a time in one single page then go for it.

SPLIT TEST it and don't forget to let us know of it.

 

There is no answer to this question it requires a lot of testing and re-testing. You never know..

The layout of the page, all the elements, review quality and the design counts as well.. I use both individual reviews of products or a whole list of products reviewed on the same landing page.

Good luck

 

First strategy is better I think, there can be big bounce rate if you try second strategy First is mroe effective.