Which Headline Is Best

Discussion in 'Copywriting' started by john5165, Aug 7, 2007.

  1. #1
    Hi All,

    I have a gutter guard installation business & I'm going to pass out some
    flyers around a neighbourhood I recently installed some.

    I came up with some headlines to start things off with
    please tell me which one is best or if you guy's have a better one I'm open for suggestions.


    Stop Cleaning Your Gutter's

    Install Gutter Guards & Say
    Goodbye To Cleaning Them

    Install Gutter Guards & Say
    Goodbye To Cleaning Leaves

    Install Leaf Guards Covers And Say
    Goodbye To Cleaning Your Gutters

    Install Leaf Guards Covers And
    Say Goodbye To Cleaning Them

    Install Gutter Guards And Say "Goodbye" To Clogs

    Dirty Gutters ? Let Us Solve Your Problem Now
    With Gutter Guards


    Which one shoud I use, I'm also going to have a
    picture of the product under the headline.

    JW.
     
    john5165, Aug 7, 2007 IP
  2. marketjunction

    marketjunction Well-Known Member

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    #2
    None.

    Keep coming up with some more. They all say the same exact thing in the same way--almost all anyway.

    Experiment and come up with some true alternatives.

    You seem to be stuck on people saying goodbye.

    Good luck.
     
    marketjunction, Aug 7, 2007 IP
  3. soccer-writer

    soccer-writer Peon

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    #3
    Yeah. I personally think that you should come up with different lines. But if you still intend to use one of these, I think the last one is the best of the lot.
     
    soccer-writer, Aug 7, 2007 IP
  4. latoya

    latoya Active Member

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    #4
    None of them.

    "Dirty Gutters? Let Us Solve Your Problem Now With Gutter Guards" is best of all of them, IMO. I like problem-first type of approach.

    Take this one and keep brainstorming.
     
    latoya, Aug 7, 2007 IP
  5. ZeroInfinity

    ZeroInfinity Banned

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    #5
    lol How 'bout: "Don't Kill Yourself Cleaning Gutters - Let Us do the Dirty Work for You!" lol
     
    ZeroInfinity, Aug 8, 2007 IP
  6. sadhivm

    sadhivm Guest

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    #6
    the only people who can really answer your question are your customers

    you should split test

    if you have 1000 flyers printed - have 3 with a different headline (so you have some grounds on which to measure)

    if you want people to contact you for instance, have a code on each flyer, say F1, F2, F3 and get people to quote the code when contacting you - this way you will know what pulls.

    the flyer that pulls the most enquiries/purchases, etc is then your control flyer. you should then work to improve it

    copywriting is all about testing and nothing else - you should read "tested advertising methods" - you can get this from amazon.

    for ideas of headlines look at www.clickbank.com - look at their sales pages and the types of headlines they are used. these sales pages make money. you should just amend for your own product/service

    www.hardtofindads.com is also a good resource

    all the best

    ps. rather than say Install Gutter Guards & Say
    Goodbye To Cleaning Them

    how about: How To Install Gutter Guards Quickly and Never Worry About Cleaning Them Again !

    or Easily Install Gutter Guards Without The Worry Of Cleaning Them

    or You Too Can Install Gutter Guards And Never Need To Clean Them Again

    or Secrets To Installing Guards And Never Clean Them Again....Or Your Money Back !

    its all about testing
     
    sadhivm, Aug 8, 2007 IP
  7. NathanielJ

    NathanielJ Active Member

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    #7
    stop cleaning, start protecting!
    Gutter Guards
     
    NathanielJ, Aug 10, 2007 IP