Hi All, I have a gutter guard installation business & I'm going to pass out some flyers around a neighbourhood I recently installed some. I came up with some headlines to start things off with please tell me which one is best or if you guy's have a better one I'm open for suggestions. Stop Cleaning Your Gutter's Install Gutter Guards & Say Goodbye To Cleaning Them Install Gutter Guards & Say Goodbye To Cleaning Leaves Install Leaf Guards Covers And Say Goodbye To Cleaning Your Gutters Install Leaf Guards Covers And Say Goodbye To Cleaning Them Install Gutter Guards And Say "Goodbye" To Clogs Dirty Gutters ? Let Us Solve Your Problem Now With Gutter Guards Which one shoud I use, I'm also going to have a picture of the product under the headline. JW.
None. Keep coming up with some more. They all say the same exact thing in the same way--almost all anyway. Experiment and come up with some true alternatives. You seem to be stuck on people saying goodbye. Good luck.
Yeah. I personally think that you should come up with different lines. But if you still intend to use one of these, I think the last one is the best of the lot.
None of them. "Dirty Gutters? Let Us Solve Your Problem Now With Gutter Guards" is best of all of them, IMO. I like problem-first type of approach. Take this one and keep brainstorming.
the only people who can really answer your question are your customers you should split test if you have 1000 flyers printed - have 3 with a different headline (so you have some grounds on which to measure) if you want people to contact you for instance, have a code on each flyer, say F1, F2, F3 and get people to quote the code when contacting you - this way you will know what pulls. the flyer that pulls the most enquiries/purchases, etc is then your control flyer. you should then work to improve it copywriting is all about testing and nothing else - you should read "tested advertising methods" - you can get this from amazon. for ideas of headlines look at www.clickbank.com - look at their sales pages and the types of headlines they are used. these sales pages make money. you should just amend for your own product/service www.hardtofindads.com is also a good resource all the best ps. rather than say Install Gutter Guards & Say Goodbye To Cleaning Them how about: How To Install Gutter Guards Quickly and Never Worry About Cleaning Them Again ! or Easily Install Gutter Guards Without The Worry Of Cleaning Them or You Too Can Install Gutter Guards And Never Need To Clean Them Again or Secrets To Installing Guards And Never Clean Them Again....Or Your Money Back ! its all about testing