I found the following article really useful in summarising the tools that Google provides. Currently I use Google Adsense, Google Analytics and Google Alerts, but will definitely check out the other features. Read the article from the link below: Google's Free Tools and How they Can Help You Market Your Website PS: Google is the best invention since sliced bread. What could we do before Larry Page and Sergey Brin? My favourite tools, besides their search engines: are Google Adsense and Google Analytics