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Which Facebook ads objective should be used for sale on website?

Discussion in 'Facebook' started by Manvendra, Apr 10, 2017.

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  1. #1
    Which is the best Facebook ads objective to result in a sales on the your website: Conversion Or Product Catalogue Sales Or Traffic
     
    Manvendra, Apr 10, 2017 IP
  2. Dana C. Beck

    Dana C. Beck Active Member

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    Well it really depends on what you're trying to achieve besides just sales. If you want subscribers or followers, who will buy your product and be a repeat customer, then traffic would probably be the best objective.

    If you have a pre-frame website, in other words, when someone clicks on your link in Facebook do they go right to the sales page or is there a promo video / webpage that the user would see first before getting to the sales page? If so, then you would probably want to use the conversion objective.

    If they go right to a sales page and if it's a catalog of all your services and products that the user can scroll through, then the Product Catalog objective would be the one to use.

    So you see, again, it all depends upon what you want to accomplish.

    Hope this helps....
     
    Dana C. Beck, Apr 13, 2017 IP