If you’d like to keep your customers engaged and get them to click on that "Buy Now" button, pay more attention to eCommerce web design and avoid making these common mistakes. An Ineffective Search Function Inadequate Product Details Poor Product Images Bad Shopping Cart Design Long-winded Checkout Process The points above might seem straight forward and obvious, but these eCommerce design mistakes will absolutely adversely impact the performance of your website. So beware. There can be some other mistakes which you feel or experienced. Please SHARE them so everyone can mind it and make their eCommerce website highly user friendly.
I would like to add few more 6) Inappropriate categories structure 7) Shipping calculation during checkout instead of Cart 8) Breadcrumbs, specially when you need to go back on search result page 9) Missing sorting feature on product listing page(s) 10) Narrow search results specially when you have lot of products in search 11) Very small or bad quality thumbnail on product listing and detail pages I think this can be a good QA report for any eCommerce solution