I am torn between choosing two domains. (google keyword helper info below each domain) Domain 1 Nursinghomescityname (plural) local search: 720 exact search: 170 Est CPC: $1.19 Domain 2 Nursinghomecityname (singular) local search: 880 exact search: 22 Est CPC: $3.42 As you can see there is a large difference between the Est CPC and exact search between the two names? Any idea what name I should go with or which one would create better value for us? Thanks guys!