1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Which Differenciate digital marketing with SEO

Discussion in 'Search Engine Optimization' started by royalstar_23, Mar 13, 2017.

  1. #1
    Hello DP Members,

    I have a question which is in my mind since a very long time. I am doing SEO from last many years for my clients. I haven't yet worked on Digital Marketing. I am following the SEO and doing ON Page and OFF Page optimization. I am also into Social Media like sharing the content on Twitter, Facebook Insta etc.. I do use the paid Campaigns from Adwords and Youtube advertisement.

    But i have no Idea what does term DIGITAL MARKETING means.. One of my client is asking me to do Digital Marketing and he wants me to send a proposal mentioning each and every activity which i will be doing in Digital Marketing.

    So my question is.. What is Digital Marketing. What concepts we cover in Digital Marketing. Which things i should mention making the document for my client. How much different it is from SEO, SEM and SMM?

    All answers with examples are highly appreciated.
    SEMrush
     
    royalstar_23, Mar 13, 2017 IP
    SEMrush
  2. Sheena Dutta

    Sheena Dutta Greenhorn

    Messages:
    12
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #2
    Digital Marketing (SEO, SEM, Content Marketing, Content Automation, campaign marketing, Social Media Marketing, Social Media Optimization, E-mail Marketing, Display Advertising). Rest you can Google.
     
    Sheena Dutta, Mar 14, 2017 IP
  3. rajkumar mudaliyar

    rajkumar mudaliyar Member

    Messages:
    110
    Likes Received:
    3
    Best Answers:
    1
    Trophy Points:
    33
    #3
    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
    It includes search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising etc.
     
    rajkumar mudaliyar, Mar 16, 2017 at 3:54 AM IP
  4. royalstar_23

    royalstar_23 Active Member

    Messages:
    264
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    90
    Articles:
    4
    #4
    Thank you for your answers. So it does seems like i was doing Digital Marketing already, Unintensionally. LOL
     
    royalstar_23, Mar 18, 2017 at 1:49 AM IP
  5. metricbuzz

    metricbuzz Greenhorn

    Messages:
    14
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #5
    Digital marketing is more into paid advertising...working with money...BIG Money. SEO is a part of digital marketing campaign which anyone runs their campaign for free.

    Up to my knowledge Digital marketing contains the below

    Search engine optimization, Search engine marketing, Social media optimization, Paid advertising (Google ad-words and other CPC campaigns), Influencer marketing, Brand promotions, Location based marketing, Reputation management, Conversion optimization, Email marketing, Lead generation, E-commerce solutions, PR marketing and many other.

    Of course, many startup companies are doing their SEO services in the name of digital marketing.
     
    metricbuzz, Mar 18, 2017 at 8:54 PM IP
  6. Green Harry

    Green Harry Peon

    Messages:
    25
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    3
    #6
    SEO is not different than Digital Marketing. SEO comes under Digital Marketing Activities.
    Digital Marketing Activities are as follows:
    1. SEO (Search Engine Optimization)
    2. SMO (Social Media Optimization)
    3. SEM (Search Engine Marketing)
    4. SMM (Social Media Marketing)
    5. Email Marketing
    6. Affiliate Marketing
    7. Video Marketing
    8. ASO
    9. CRO
    With this so much role you will be called as the digital marketing executive or representative. With this you need to have some developing knowledge and testing knowledge in case of on-page optimization which comes under SEO.
     
    Green Harry, Mar 20, 2017 at 12:35 AM IP
  7. RULE

    RULE Well-Known Member

    Messages:
    459
    Likes Received:
    7
    Best Answers:
    1
    Trophy Points:
    100
    #7
    Any form that uses Electronic media like Mobile devices, Software, iOT devices is called Digital.
    Now when you combine Marketing which is a broad term specially Online or you can say Internet Marketing which consists of ( SEO, SEM, Paid Advertising, Social, Email or any stuff that is related to marketing ONLINE) is called Internet Marketing.

    Digital Marketing is just a term used because when you use Mobile devices or any electronic form to integrate any Marketing Services that's called Digital Marketing.

    However SEO is only a part of Digital marketing.
    Real Digital Marketing combines ( Paid & Organic stuff called SEO) ( Paid is like PPC, Social Advertising, Content Promotion, PR , Email marketing & many other services)

    So if your client talks about Digital Marketing Proposal it must not contain only SEO but it must also contain ( SEO, PPC, Content, Social) to a certain extent. Digital marketing proposal depends on client's budget, target, industry and clients requirements.

    You can also include or exclude some of them from Digital Marketing proposal as per your client's budget.
    Neil Patel has lot of information about Digital Marketing do read his blog as he has mentioned in very clear terms about Digital marketing.
     
    RULE, Mar 20, 2017 at 2:06 AM IP
  8. Jack Ryder

    Jack Ryder Peon

    Messages:
    2
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    1
    #8
    Digital marketing is the combination of SEO, SEM, Social media marketing, campaign and e-commerce marketing which used to gained the audience and were you have to spend a part of amount for your business promotion whereas SEO is related purely to search terms bring your specific keywords in top ranking following some on and off page techniques; mainly focuses on organic traffic.
     
    Jack Ryder, Mar 21, 2017 at 5:06 AM IP