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Which Differenciate digital marketing with SEO

Discussion in 'Search Engine Optimization' started by royalstar_23, Mar 13, 2017.

  1. #1
    Hello DP Members,

    I have a question which is in my mind since a very long time. I am doing SEO from last many years for my clients. I haven't yet worked on Digital Marketing. I am following the SEO and doing ON Page and OFF Page optimization. I am also into Social Media like sharing the content on Twitter, Facebook Insta etc.. I do use the paid Campaigns from Adwords and Youtube advertisement.
    SEMrush
    But i have no Idea what does term DIGITAL MARKETING means.. One of my client is asking me to do Digital Marketing and he wants me to send a proposal mentioning each and every activity which i will be doing in Digital Marketing.

    So my question is.. What is Digital Marketing. What concepts we cover in Digital Marketing. Which things i should mention making the document for my client. How much different it is from SEO, SEM and SMM?

    All answers with examples are highly appreciated.
     
    royalstar_23, Mar 13, 2017 IP
    SEMrush
  2. Sheena Dutta

    Sheena Dutta Greenhorn

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    #2
    Digital Marketing (SEO, SEM, Content Marketing, Content Automation, campaign marketing, Social Media Marketing, Social Media Optimization, E-mail Marketing, Display Advertising). Rest you can Google.
     
    Sheena Dutta, Mar 14, 2017 IP
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  3. rajkumar mudaliyar

    rajkumar mudaliyar Member

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    #3
    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.
    It includes search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising etc.
     
    rajkumar mudaliyar, Mar 16, 2017 IP
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  4. royalstar_23

    royalstar_23 Active Member

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    #4
    Thank you for your answers. So it does seems like i was doing Digital Marketing already, Unintensionally. LOL
     
    royalstar_23, Mar 18, 2017 IP
  5. metricbuzz

    metricbuzz Member

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    #5
    Digital marketing is more into paid advertising...working with money...BIG Money. SEO is a part of digital marketing campaign which anyone runs their campaign for free.

    Up to my knowledge Digital marketing contains the below

    Search engine optimization, Search engine marketing, Social media optimization, Paid advertising (Google ad-words and other CPC campaigns), Influencer marketing, Brand promotions, Location based marketing, Reputation management, Conversion optimization, Email marketing, Lead generation, E-commerce solutions, PR marketing and many other.

    Of course, many startup companies are doing their SEO services in the name of digital marketing.
     
    metricbuzz, Mar 18, 2017 IP
  6. Green Harry

    Green Harry Banned

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    #6
    SEO is not different than Digital Marketing. SEO comes under Digital Marketing Activities.
    Digital Marketing Activities are as follows:
    1. SEO (Search Engine Optimization)
    2. SMO (Social Media Optimization)
    3. SEM (Search Engine Marketing)
    4. SMM (Social Media Marketing)
    5. Email Marketing
    6. Affiliate Marketing
    7. Video Marketing
    8. ASO
    9. CRO
    With this so much role you will be called as the digital marketing executive or representative. With this you need to have some developing knowledge and testing knowledge in case of on-page optimization which comes under SEO.
     
    Green Harry, Mar 20, 2017 IP
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  7. RULE

    RULE Well-Known Member

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    #7
    Any form that uses Electronic media like Mobile devices, Software, iOT devices is called Digital.
    Now when you combine Marketing which is a broad term specially Online or you can say Internet Marketing which consists of ( SEO, SEM, Paid Advertising, Social, Email or any stuff that is related to marketing ONLINE) is called Internet Marketing.

    Digital Marketing is just a term used because when you use Mobile devices or any electronic form to integrate any Marketing Services that's called Digital Marketing.

    However SEO is only a part of Digital marketing.
    Real Digital Marketing combines ( Paid & Organic stuff called SEO) ( Paid is like PPC, Social Advertising, Content Promotion, PR , Email marketing & many other services)

    So if your client talks about Digital Marketing Proposal it must not contain only SEO but it must also contain ( SEO, PPC, Content, Social) to a certain extent. Digital marketing proposal depends on client's budget, target, industry and clients requirements.

    You can also include or exclude some of them from Digital Marketing proposal as per your client's budget.
    Neil Patel has lot of information about Digital Marketing do read his blog as he has mentioned in very clear terms about Digital marketing.
     
    RULE, Mar 20, 2017 IP
  8. Jack Ryder

    Jack Ryder Peon

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    #8
    Digital marketing is the combination of SEO, SEM, Social media marketing, campaign and e-commerce marketing which used to gained the audience and were you have to spend a part of amount for your business promotion whereas SEO is related purely to search terms bring your specific keywords in top ranking following some on and off page techniques; mainly focuses on organic traffic.
     
    Jack Ryder, Mar 21, 2017 IP
  9. Borisdavenport

    Borisdavenport Peon

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    #9
    SEO is purely for search engine crawlers, SEO is not directly linked to end users. The digital marketing covers the whole SEO, SME and other marketing techniques through digital platfroms. Nowadays SEO is the prominent technique in Digital marketing and is people refer Digital marketing as SEO
     
    Borisdavenport, Mar 23, 2017 IP
  10. amit choudhary

    amit choudhary Member

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    #10
    THis is very good post actually i am also do all things but not know about digital marketing.
     
    amit choudhary, Mar 23, 2017 IP
  11. Ursula Leiva

    Ursula Leiva Peon

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    #11
    Digital Marketing and SEO are not synonymous to each other, though there are some similarities but they are same. SEO is done to optimize your website so that its position in search engine results is improved. It can be achieved by implementing variety of strategies and techniques to achieve higher rankings in the SERPs. SEO is actually a subset or a part of digital marketing. SEO specialist is someone who integrates digital marketing and SEO best practices to achieve their goals.
     
    Ursula Leiva, Mar 23, 2017 IP
  12. Best Seller

    Best Seller Member

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    #12
    What does ASO and CRO stand for?
     
    Best Seller, Mar 27, 2017 IP
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  13. RULE

    RULE Well-Known Member

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    #13
    ASO Stands for Appstore Optimization & CRO for conversion rate optimization
     
    RULE, Apr 3, 2017 IP
  14. Mingler

    Mingler Peon

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    #14
    SEO is a part of digital marketing. Digital marketing is in simple words to market your business online. It includes both paid and unpaid marketing. Some good techniques include guest posting, HARO and social networking.
     
    Mingler, Apr 4, 2017 IP
  15. John.Adam16

    John.Adam16 Peon

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    #15
    imagine digital marketing as a country, and SEO, SEM and SMM as cities. They are part of digital marketing. digital marketing is a big umbrella which covers many subjects like affiliate marketing, content marketing, viral marketing etc. digital marketing is the sum of online activities that you do to attract, promote, engage and increase sales. it accomodate all the actions that you perform online whether you publish blogs, create infographics, make videos etc ... all fall under digital marketing.
     
    John.Adam16, Apr 4, 2017 IP
  16. deepakrajput

    deepakrajput Member

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    #16
    SEO is not including Social Media Marketing while Digital Marketing have.
     
    deepakrajput, Apr 4, 2017 IP