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Which color of text in adsense can attract most clicks ?

Discussion in 'AdSense' started by Jackson_Hu, Dec 9, 2005.

  1. #1
    I am thinking about to change the colour of the text for my ads of my web site .
    SEMrush
    Do you guys have any experiences which colour can attract more click ?

    I have read some e-book mention about blue ? What is your idea ?


    thank you ~:rolleyes:
     
    Jackson_Hu, Dec 9, 2005 IP
    SEMrush
  2. Swordfish

    Swordfish Active Member

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    #2
    whatever you are using in your site works well to blend in...

    I have tried using red text links, when in fact my site is using blue, and dont see much of an increase..
     
    Swordfish, Dec 9, 2005 IP
  3. mattmdesign

    mattmdesign Well-Known Member

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    #3
    Blue might be a good color since it is the default link color, but I personally always match the color to the rest of my site's links.
     
    mattmdesign, Dec 9, 2005 IP
  4. veedee

    veedee Peon

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    #4
    Yes, blue as natural link is working for me
     
    veedee, Dec 9, 2005 IP
  5. Mister Tut

    Mister Tut Guest

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    #5
    It depends on your background color. Either Puce, Periwinkle or Muave.
     
    Mister Tut, Dec 9, 2005 IP
  6. amitpatel_3001

    amitpatel_3001 Results Follow Patience

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    #6
    What if we keep the background & links colour as same.
    I doubled CTR then
     
    amitpatel_3001, Dec 9, 2005 IP
  7. chiefwiggum

    chiefwiggum Peon

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    #7
    My site has gotten a much better CTR with ads that blend in, with no visible border. :)
     
    chiefwiggum, Dec 9, 2005 IP
  8. mattmdesign

    mattmdesign Well-Known Member

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    #8
    Background and link colors the same? You wouldn't be able to see the links! Plus its against the TOS.
     
    mattmdesign, Dec 9, 2005 IP
  9. amitpatel_3001

    amitpatel_3001 Results Follow Patience

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    #9
    No what i wanted to say is that

    color_border = "FFFFFF";
    color_bg = "FFFFFF";
    color_link = "FFFFFF";
    color_url = "FFFFFF";
    color_text = "0000FF";

    This is What i kept.
    Is this against TOS?
     
    amitpatel_3001, Dec 9, 2005 IP
  10. toomuch72

    toomuch72 Peon

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    #10
    Here is a post I wrote for another forum--figured I would dig it up and post it here. Tells alot about what people are thinking about certain colors.
    *******************************************************
    To ask about the psychology of color means to actually study what colors mean to humans and what studies have said. Below is what I learned in an advertising course in college and a quick compilation of what I Remember.

    Brown is a color of EARTH. There is alot of brown in the world so people get a genuine(truthfull) impression.


    Yellow Attention getter--but very hard on the eyes so it might grab a persons attention they might not look long enough to get the message.

    Brown has more following by men because of the rustic feel/look.

    Black symbolizes Power

    White is for purity

    Blue is the most popular of all colors as far as favorite colors go.
    Blue has been shown to calm people down (heartrate decreases)
    Blue stand for loyalty and peacefulness
    Be careful for people in a state of depression it can also DEPRESS them worse because of BLUES calming effect.

    Red has actually shown to increase heartrates in human beings-also very
    noticable--A red car is more apt to be stolen and pulled over by the cops.
    RED Also is the color of LOVE.

    Green Symbolizes Nature
    Green is also a Calming color
    Green also symbolizes fertility

    Dark Green is all about wealth and money
    Dark green can make something Expensive seem affordable or worth the hefty price tag.
    Dark green is also know to make a person look deeper at something they would normaly pass over.

    Purple--royalty, wealth and sophistication use purple sparingly it is not a frequent color in real life so it looks fake.


    This is what I could do from memory from my past studies have no idea what pink, beige, grey, orange do but I'm sure they have meaning too.
     
    toomuch72, Dec 9, 2005 IP
  11. uca

    uca Well-Known Member

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    #11
    Interesting, thanks!
     
    uca, Dec 10, 2005 IP
  12. webyp

    webyp Banned

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    #12
    I've had good experience with red as the title color, the CTR increased about 20% comparing to blue. Of course it my be a bit harmfull to your site aesthetics and may decrease CTR to your internal links.
     
    webyp, Dec 10, 2005 IP
  13. wrmineo

    wrmineo Peon

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    #13
    Some good points and information, but keep in mind regarding the color red:

    Red is also not visually impaired friendly and hence doesn't not comply with federal US Law, Section 508.

    Red is also the color of "stop" "do not enter" and other negative images and sometimes is avoided like the plague in marketing and sales.

    More on using colors.
     
    wrmineo, Dec 10, 2005 IP
  14. new_life

    new_life Peon

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    #14
    I personally prefer the text link in Google Ads has the same color with other links in my site.

    My site link defined in CSS is Orange, for instance, so I also prefer the link in goolge has the same color. In that way it looks more natural than other colors.
     
    new_life, Dec 10, 2005 IP
  15. t10host

    t10host Well-Known Member

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    #15
    But my site is gray, what is the suitable adsense color?
     
    t10host, Dec 10, 2005 IP
  16. FireStorM

    FireStorM Well-Known Member

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    #16
    actually from my reading in various ebooks , blue text + background colour matching your site`s background is considered great .
     
    FireStorM, Dec 10, 2005 IP
  17. Jesse Abram

    Jesse Abram Peon

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    #17
    I'm having a strange problem in which my AdSense banner is not letting me use the colour Blue for the link titles.
    http://www.spacecowboysoftware.com (right below the logo)
    If you check my page source, you can see that I am using the colour "0000FF" which should be pure blue, but the words are showing up as white. Anyone know why this is happening?
     
    Jesse Abram, Dec 12, 2005 IP
  18. ahearn

    ahearn Peon

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    #18
    Blue is the color that most web users associate with links. Unless the color blue conflicts with other design elements of your site, or if you have chosen some other color for you site links, I suggest sticking with the color that most people know and understand. Your Google ads should appear. as much as possible, to a normal part of your site

    Al
     
    ahearn, Dec 12, 2005 IP
  19. hyipfarm

    hyipfarm Peon

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    #19
    well green works for me :)
     
    hyipfarm, Dec 14, 2005 IP
  20. ZeMMs

    ZeMMs Peon

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    #20
    What about google ads in forums.. is it still a good idea to blend in the colours with the background if we put the ads into forums like this in between posts?
     
    ZeMMs, Dec 14, 2005 IP