I was just wondering which books work well as reference material with Google. I was looking at this book: Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines (Paperback) by Boris Mordkovich, Eugene Mordkovich It seemed to get good reviews on Amazon. There are a few other books but they seem to be off base or not as helpful. I have been working with ad words for a few months now and just want to advance my skills further. Thanks everyone.
haven't read that one but andrew goodman's book is stellar, and you should look into perry marshall's audio series