Hello everybody We have developed a great recommendation engine but are finding it difficult to reach people looking for gifts. Ideas are very welcome.
Use Pinterest, FB and IG to reach your target audience. Some big forums have topics about gifts as well. For example, able2know
You may have to switch niches if this proves to be a consistent problem. It shouldn't bother you if 1 product is unsuccessful. Get back up on your feet and promote another potential winner. The only social networks i see that could be of good use for you in this situation is Facebook and Pinterest. Gift idea forums you can Google that.
With the Christmas season coming up I would search for communities focusing on Black Friday sales or Christmas shopping deals and become a part of those.
There are many forums on the Internet, dedicated to many different topics.you can share your gift options.
If the products are great, then you should not have difficulties in putting them in front of your customers. IG, Facebook, Twitter, and other social media should be taken advantage of as well blog commenting and forum interactions. You can find lots of forums these days with gift topics. You should also consider outreach, linking to popular shopping sites and other relevant niches.