Which Ads channel to choose for low budget

Greetings,
This is my first time at advertising a website. I have low budget to promote a new shopping website for computer and electronics. I need to give it traffic for the first periods and I came across some services offering ads in popups for as low as 3.5$ per 1000 targeted impressions (Endless visitors) . I wonder how effective are ads in popups. I would like to avoid wasting at least 70% of the impressions because of the popups blockers (or just visitors quickly closing the annoying window).

Is there anybody who found some low budget service for targeted ads?
Is it worth to advertise on AdWords with less than 100$?

Thanks in advance

 

I wouldn't waste any money on buying traffic (targeted or not). If you want to spend money "buying traffic", I would recommend investing in PPC advertising. It's easier to track than buying traffic and can work out cheaper in the long run.

Ex: If you spend $3.50 per 1000 impression, what click through would you get? 1% ..... say! This means that you are actually buying 10 visitors for $3.50 or 35c a visitor. The next thing you need to consider is your conversion rate, i.e: how many people do you sell out (out of total visitors). Ex: If your conversion is 5% say (which is above average for most industries, IMO) you will be looking at a CAC (Customer acquisition cost) of around $7.00 ..... possibly higher. So, you will need to consider the services that you are offering to ensure that your profits offset the CAC.

On the other hand, if you get a PPC plan from Overture, or get an Adwords account you might be able to get clickthroughs at a lower cost (10cents say). With the same assumptions about conversion rates, your CAC would be around $2! Hope this gets you started!

 

Only time I click on a popup is by accident trying to close it.

 

Thank God for all the pop-up blockers - norton firewall, goolebar, yahoobar, sp2 for win xp, and every other bar I have seen. I haven't closed a pop-up for about 2 years unless I turn off the firewall for some reason. Hard to believe that some high quality sites even serve pop-ups - LAME.

 

True! Pop-ups are a thing of the past now. Especially with all the pop-up blockers, the're an absolute waste of money.

Anybody out there have "great success" using email marketing??

Email marketing works for us, but at the moment we only send emails to people who join our newsletter. Anybody have any thoughts on advertising in third party newsletters? And, what kinda click through one can expect?

 

I would have gone for Veoda their alexa rating shows thta they get good traffic and the CPC is 1 cent per click. Whether the quality is any good or not I dont know. I tried to sign up for them to promote my site but it seems they arent accepting new advertisers.
has anyone here got a good solution that can be as cost effective as this? If so please e-mail me.

 

Do you realize that every major windows internet browser now supports pop-up blockers by default?

IE (yes, it's true as of SP2)
Netscape
Mozilla/Firefox
Opera
AOL
Earthlink

All of them kill pops. And if some reason someone happens to be running an old version of IE, chances are they have a toolbar installed that kills pops (like debunked said). Yahoo, Google, Alexa, and A9 are probably the most downloaded toolbars, and they all kill pops by default.

 

Even with a little budget, go with PPC. Open an account with overture and google using their new account offers ($25 free, $5 free).

Bid on specific keywords, measure the result, adapt and make money that you reinvest in PPC.

Also increase your PR by reading tips in the forum.