Lets say I'm going to place only one or two advertisements on the hompage of a very high traffic site. The ads have to be as proffesional as any on top traffic news sites, search engines, etc... Text links, Adsense, YPN are out of the question. The ad will have to be a image, html/javacript, flash or video. Would it be better to use a cpc program or a cpm or both if there is such a thing? Im thinking cpm would be better because the content will be less relevant and any revenue is pretty much traffic driven. Which ad program/network would be the best bet for somthing like this? I would appreciate any help or suggestions. Thanks.
I would say go for CPM if your market or audience that will see the ad is not that targeted. CPC could get very costly if you didn't know what you were doing.
its true that if u have adsense on site, so u get paid by cpm also, but, as long as the impression\click gets lower, so is the cpm price for 1000 impressions, ?