Do I run the ads on the same site I am posting ads for, or run the ads on a site and have my ads point to another one of my sites? Seems like the latter would less likely raise a flag. Thoughts?
You can do either really. The best thing is to spread the weight around and vary the anchor text if you are worried about any penalty.
Thanks.. Finally a response. I appreciate it. My other question is around a concern over the quality sites within the co-op program.. Search engines don't just look at quantity and varying anchor text, but the sites that you link to.. MOST of the sites I have seen in this network are NOT worthy of a link.. They are sites without any real content, no page rank, just blatent attempts to get a quick fix in the SERPS with a ton of backlinks. What is your opionion on receiving a penalty for displaying links to garbage. Surely, that would result in a penalty. You obviously can't control where your ad appears, but you still have to maintain outbound links to be a participant. It seams like the better quality sites can actually get hurt linking out to sites with irrelevant/unrelated content (or no real content at all) while new sites with no rank, and no real content will get a quick boost in SERPS. Any thoughts? Thanks again
I know that all adverts are reviewed before they are added (maybe a reviewer could step in here and explain exactly what sites are and are not allowed....) so most sites should be OK.