I have been working on line selling my e-books, audio etc. and I'm doing good. I've learned a lot about what kind of a website gets more conversion than the others etc. But now, I'm asked to make a website for my family and it is about a local acupuncture clinic and I have no idea how I should design the website! For example.... Only clinic information VS with a lot of general information about acupuncture What kind of copy(writing) is good? How should I structure the website? How much is "beautiful" design important? The goal is not directly getting money from the website but rather get more clients/patients through the website. It is very different from what you do for the web-based business! There are a lot of information here but they are mostly for web-based businesses ("digitalpoint" duh! I know). But do you guys know any websites, e-books etc whose focus is more on making the website for local businesses? Where can I learne those things? Thanks!