Where is the quality score?

Hello,

I watched the adwords tutorials and in the video there was the quality score shown.

But if I look into my account - I can't see the QS. Is it disabled? Gone?


Thx

Kai Zen

 

Which quality score ?
There is more then one quality scores (keyword, ad, account).

 

You won't find an exact figure for any quality scores in your account - however at the keyword level you can choose to show the 'Quality Score' column which will give you some indication of what the quality score is for each keyword.

 

@wwarobert
Keyword based QS

@toast_the_most
Thx to the toast man! That is what I needed.

 

It's hidden by default when looking at your the keywords in your account. There's a little drop down box that allows you to alter the columns shown, click on that and you'll quality score near the bottom.

 

Does a quality score of "poor" mean that the ad will show up less often? Or does it just mean you must bid more for that click?

 

Bad position and bad price.

 

@ecbo - just means you have to pay more

@kai Zen - Position has nothing to do with QS

 

Yep, a poor quality score means that you will often have to make a higher bid to "activate" your keyword campaign - sometimes this bid is $5 to as high as $20

 

Poor quality score means that adwords doesnt think your keywords/ads/and landing pages are targetted enough.