Where is the best place to start

Discussion in 'Pay Per Click Advertising' started by MKInfo, Jan 30, 2006.

  1. #1
    I'm looking to go into ppc ads and I am wondering if it is worth "cutting my teeth" at somewhere like goclick.com before I hit the big ones like adwords.
    Or is there something in between where I would be better off learning the ropes from a hands on point of view.

    TIA
    MK
     
    MKInfo, Jan 30, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    I would start with AdWords - it's the best (in terms of traffic potential, conversions, and the interface) and in my opinion the easiest to use.
     
    GuyFromChicago, Jan 30, 2006 IP
  3. MKInfo

    MKInfo DP Guard Dog

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    #3
    Thanks for the reply GuyFromChicago.I am just a bit frightened that it could be a very expensive way to learn (not having much of a budget).
     
    MKInfo, Jan 30, 2006 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    You can control your budget very easily in AdWords. Just set it very low while you're learning your way around so learning doesn't turn out to be too expensive:)
     
    GuyFromChicago, Jan 30, 2006 IP
    MKInfo likes this.
  5. MKInfo

    MKInfo DP Guard Dog

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    #5
    Thankyou.As we say in UK.....You're a diamond:)
    Gonna give it a shot (as soon as my new cc comes through:rolleyes: )
     
    MKInfo, Jan 30, 2006 IP
  6. pc_s

    pc_s Guest

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    #6
    I think adwords is good try to look for search terms and use the one that are in the 5 6 7 position, that way you can get traffic an analyze the percentage of succesful clicks then you can start using high cost keywords. This also can help you to analize how your visitor surf your web.

    kind regards
    yourwebhosting.us
     
    pc_s, Jan 30, 2006 IP
  7. Brad Callen

    Brad Callen Peon

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    #7
    Hi Tia, I wouldn't mess with any PPC engines other than Google and Overture. I think you're going about this backwards. You should always start with Adwords. The secret is to fail fast. Spend whatever you need to get a good amount of clicks. Track which keywords convert and which don't. If non convert, you're either paying too much for your keywords, OR you're promoting a product that doesn't convert well.

    The best way to go about doing this is to send visitors to a "name-squeeze page" where you capture their name and email address in return for a special report that you've written on whatever you're selling.

    Then over the course of the next few weeks, you can follow up with them via email and increase your chances of converting them to a buyer.

    Brad
     
    Brad Callen, Jan 30, 2006 IP