Google don't care on everything. I just made a little researches and found out that google is complety ignoring keywords found in some parts of your websites fOR EXAMPLE It' ignoring keywords found out inside < > : Ex: < KEYWORD > = ignored <FONT CLASS=kEYWORD> - IGNORED! META TAGS : complety ignored! however : Ex: <img src="girl.jpg" alt="KEYWORD" > Aceepted! Just check out my website cache at: http://72.14.221.104/search?q=cache...s.com/+site:softgroups.com&hl=en&ct=clnk&cd=1 if you click View - Page Source: you will find out in the <style> </style> that i got things as : Verdana,etc... Now search google for site:softgroups.com Verdana http://www.google.com/search?hl=en&...:en&q=site:softgroups.com+Verdana&btnG=Search see it !? it's not there! wow! let's go on ... still viewing my html code source?! <!-- Start of StatCounter Code --> .... found out this line?! How let's search googe for : site:softgroups.com StatCounter lol , no results.... I got : <META NAME="keywords" CONTENT="free, paid, free php scripts, php scripts, php lessons, php tutorials, php book, php books, Web Development ,Web Programming , Flash Templates, seo, seo tools, seo scripts, professional seo"> searh google for site:softgroups.com book You see? it's ignoring METAGS However keywords in title="" and alt="" are counted, even if you are giving backlinks to others , lol just add <a href="http://microsoft.com" alt=" bluebackdog">Microsoft</a> and you will rank very well for keyword : bluebackdog... So google really care about your out-goings links to !