Where does airmiles gets their revenue?

Discussion in 'General Business' started by sllik, Aug 1, 2008.

  1. #1
    Hi guys... I was just wondering where does airmiles gets their revenue? How do they make money?

    Thanks!
     
    sllik, Aug 1, 2008 IP
  2. perdu

    perdu Well-Known Member

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    #2
    Great question that I never known the correct answer.

    But I am pretty sure that they collecting and reselling information about buyers.

    Example:
    They are watching what are you buying exactly. If they find that most of people that buy milk and chip, and at the same time they buy a Playboy and Kleenex, they can sell this information to market, and market use this information to make "rebate" or by placing the product near of each one other.

    Probably they have a small amount of money from business that provide Air Miles.
     
    perdu, Aug 1, 2008 IP
  3. sllik

    sllik Active Member

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    #3
    yeah I figured that they make their money from selling information, but are there are other sources of revenue? I'm fairly sure that there are and I would love to figure out what they are....
     
    sllik, Aug 1, 2008 IP
  4. sllik

    sllik Active Member

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    #4
    bump............
     
    sllik, Aug 1, 2008 IP