I am currently obtaining links for a website thats ells flags, banners, marquees etc.. I have been getting links to the homepage of this website but then i wondered whether it would be more beneficial if I pointed the qulaity anchor text links to the appropriate sub-pages of the website? For example, Marquee hire London - http://www.sitename.co.uk/marquee Any help would be appreicated as always!!
IMO Anchor text links pointing directly to sub-pages is a good idea if your main page already established its rank and depends on your sites structure and purpose else point it to the main page. Good luck('',)
Search engines are evolving and one of the things that the like more and more is a natural linking pattern to your site. To create a natural linking pattern you need links to your homepage and also to the most important sections of your site. Try and mirror this in your internal structure as well. For example don't link to all 1000 pages in your site from every page - just link to the most important 20 and then use these to link to the pages in that section. Use http://ekstreme.com/deeplinkratio/ to check how well you are doing.
yeah my homepage is doing well so thats why i have started to link to the more appropriate sub catorgories. Thanks!!
Link to the appropiate page. for example, if your anchor text is Spanish flags, link to the spanish flags page/category. If you create a link using the anchor text "Custom Banners", link to the custom banners section.