I want to write a press release to promote my business, should I pay attention to SEO? If it is needed, how can I do that?
Just write the PR on the subject which showing as news to media this is only the way to promote your business via PR sites.
You can write a press release for anything newsworthy. Then post it to all the Free PR sites to increase your backlinks.
must follow seo tips. 3% of ur keyword. 1 keyword in first para ,second in the body and third is on ur last sentence . No more than %3 if u want safe!
Like any content you have, your PR is worthless if people can't find it. So you must optimise it so people could find it