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When using FB ads, Do you send people to your website or first to a Landing page?

Discussion in 'Social Networks' started by Tom Davies123, Mar 3, 2018.

  1. #1
    What do you experts do when running FB ads?
    SEMrush
     
    Tom Davies123, Mar 3, 2018 IP
    SEMrush
  2. interwent

    interwent Well-Known Member

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    #2
    Depends on your product
     
    interwent, Mar 5, 2018 IP
  3. directoryman

    directoryman Well-Known Member

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    #3
    Facebook traffic is to be treated as all other traffic. Send them to the beginning of your sales pitch.
     
    directoryman, Mar 5, 2018 IP
  4. Fabriciod

    Fabriciod Peon

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    #4
    could try different variants and the results obtained can be compared
     
    Fabriciod, Mar 6, 2018 IP
  5. chillingbreeze

    chillingbreeze Well-Known Member

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    #5
    If you're looking for awareness for a new brand, it's okay to just send the traffic to your website (homepage) and let visitors take charge from there.
    If you're trying to sell a specific product or service or looking to see how people respond to it, try a landing page.
     
    chillingbreeze, Mar 10, 2018 IP
  6. Dana C. Beck

    Dana C. Beck Active Member

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    #6
    Generally I send all my traffic to a bridge page also known as a landing page to "pre-frame" prospective subscribers. Because if you're an affiliate promoting a product or service, keep in mind, there's probably many more people sending traffic to the same sales page. That's why you want to stand out with your own bridge/landing page. It's a way to introduce yourself or your brand and usually on the bridge / landing page I request their email address before I send them to the sales page. This way, I capture their email address so even if they don't make a purchase I still add them to my list.
     
    Dana C. Beck, Mar 12, 2018 IP
  7. directoryman

    directoryman Well-Known Member

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    #7
    Social media people have no sales-changing characteristics, for the viewpoint of the salesperson.
     
    directoryman, Mar 13, 2018 IP