Hello All I was wondering if anyone here had a good rule of thumb to go by when deciding to stay with a merchant or switch to an alternative. I have a merchant that I have sent over 200 clicks (people) to that has resulted in 0 sales. I have used a combo of article marketing, organic search and adwords to drive traffic to the merchant through a landing page (not direct to merchant). So I was wondering what kind of Conversion percent you look for in a merchant/product to stick with it. Now as a note this is not a high priced product (around $50) as I know that higher priced goods tend to have lower conversion rates. Also I was wondering if possibly it is my landing page that is the problem. Now I concede that I am not an expert marketer or anything, but if my landing page is good enough to get them to click through to the merchant sales page, I would think I would be getting at least the same amount of sales as if I was sending them directly to the merchant, or am I wrong here? Any advice would be appriciated, thanx
untargeted keywords, poor text ads and landing pages with no call to actions lead to low conversion rates I would say if your not converting at least at 1% then something is wrong
That's a vague question believe it or not. Sending people through to merchant may be useless UNLESS those people are actively considering to buy. It could of been your particular keywords that are at fault, or your landing page. One thing you should always work on is pre-selling the visitor on the merchant. People can read through a bland review when they see one. Bid on targeted words using phrase and exact match, and match that up with the same word on your landing page, streamlining the visitor into viewing the merchants page with excitement!
Thanks for the advice guys, I think I need to work on my landing page more, though I do have most of my keywords there, I think it needs to do a little better job at pre selling. I think a lot of the keywords are pretty targeted to buyers, like "buy xxxx product" type keywords, but I could be wrong
assuming your ads have a nice CTR/quality score and keywords are targeted, landing page is optimized etc, I usually go with 200 Clicks with no sales or breaking even twice, which ever comes first, before abandoning. And I look at ROI, not conversion %
Clicks don't matter, roi does and you need to figure out your maximum spend per keyword first. Then you can figure out exactly when to dump a keyword and/or merchant easily. Set your budget, if you reach it and are not profitable, dump the merchant, move onto next one.