What is the rule of thumb to ditch an advertiser due to lack of performance? For example, should I stop remove it after 1000 impressions or 100 clicks with no income? I know there is not a hard figure but is there a ball park rule?
I always have given it at least 250 clicks to make a decision on what to do and I usually try to tweak a campaign before ditching it 100%. I also ditch one if they start reversing leads on me constantly.
Thanks. Now I see why even a ball park figure cannot be given. It takes my site two weeks to generate 250 clicks for all the ads combined. It would be months before it generates 250 clicks for a single advertiser.