Can someone tell me at what point after a number of impressions you would delete or edit your ad? I am receiving a few hundred impressions for my text ads but zero clicks.
I think with regards to impressions it depends on your average ad position, but I'll be interested to hear what others have to say on this subject. The amount of clicks I covered what I thought was a reasonable amount on a recent forum and I personally use around 20-30 clicks. If I'm testing 2 ads evenly, whenever one of the ads has received 20 clicks I compare the 2. If there isn't a clear 'winner' I allow them to go to 30 clicks. With impressions I'm not sure myself, so I'll see what others have to say. I do remember reading though that if an Ad has received 100 impressions without a click, there is something wrong somewhere.
I have been told by a Google rep that clickthrough rates below 1% are bad regardless of position. Based on this I'd say you should use the loose rule that 100 impressions without a click means you should try something else. But having said that you'd probably want to wait till 150 imp without a click to be sure. If youre testing two adverts that both get 150 impressions without a click, I'd suggest scrapping both and testing two different ones.
I'm running a few adverts through content network and it gave me about 1000 impressions already and the clicks are extremely low. I know that content network is completely different from search network, and the expectation shouldn't be too high.... at what point should i scrap the advert?
Ahh, content is vastly different. I have a campaign which gets a CTR of 0.009% yet converts well when people do click, meaning that its very profitable, so it really doesn't matter how bad the CTR is. Test different adverts if you want to improve the CTR, but pay most attention to what happens when a user does click on the advert. Also run placement reports to find out which sites you appear on - and use site exclusion if the site has no chance of converting.
If there are lots of impression and no clicks then change text of your ad to more attractive like add words like discount,free shipping,exclusive offer or anything catchy
For me, i would split test 2 ads and determine the winning ad after about 100 clicks. I would set show ads evenly. If the ads has been showing impressions but no clicks, ya..i would say that there's something not relevant there..so people won't click.
Ad testing can be a long drawn out process. As I explained in another thread, ad testing should be done for a minimal of 2 weeks time frame since variables such as time of day and day of week can play an important part of avg CTR. There really is no minimum imp or click volume to make a decision. What you should do is run a text ad against a control copy for 2 weeks. Then at the end of a fulll 14 cycle time period evaluate the 2 ads, no matter what the impressions and click volume is. Then make an educated decision as to which ad to delete. If there are not enough impressions and clicks, then perhaps another 2 weeks is in order. This happens often as well