I have a website with 16 different pages on it. As far as meta tags are concerned for seo and page development, in order to show up on more searches by customers and a higher showing on the search results page, should I vary the Title, Description and Keyword meta tags per page on my site? For example, if I have a list of several relevant critical keywords for my Meta tags should I narrow the list down then insert those keywords in the "identical order and amount" in my Title, Description and Keyword meta tags for my main homepage and all the other pages on my site? Or should I use some of the many relevant critical keywords, without narrowing down my list, on my main page Title, Description and Keyword meta tags and then use all the other keywords on the following pages of my website's Title, Description and Keyword meta tags? From what I understand I should only use a certain maximum amount of words per meta tag per page for optimum search engine preference and if I use the method describe above would I mix up the keywords and apply them throughout my website pages in hopes of showing up more often when customers search using different terms. Is this the best way to cover more search term options by customers? Thanks.
If I were you I would include the main key words in most if not all the title tags of the pages. You could then have the more relevant key words for the page for example: Main Page <title>Main Key Words</title> Sub Page <title> Main Key Words - Page Relevant Key Words</title> Try to remember to make it look natural - over optimising the site could cost you more than you would gain.
It all depends on your preferences. Some people like to stuff keywords everywhere they can: in the title, in the meta tags, and in the page's content. Sometimes this results in something overly disgusting, but it is a matter of taste. Mi conservative approach is to use each thing for what it was created: the title to tell what the page is about, the description to a longer text about the same thing, and the keywords tag, well, for keywords. In a small site like yours each of these three things should be changed to suit the page's content. Remember that the title and the description will appear in search engine listings.