What happens if I bid 5 cents on Model 215 Large Capacity Brandname Dishwasher and 20 other people have bid big bucks on a broad match for Brandname Dishwasher. Do the 20 other people who have bid more on Brandname Dishwasher get their ad to appear first or do I get some credit for having matched the greatest number of words in the search? Thanks for the help. I kind of wondered because I put in an ad with very specific keywords and then searched on the terms and didn't see my ad at all. I'm wondering if somehow the ad isn't going to appear, or do you think the ad is just delayed getting started.
Regarding your first question...all depends on quality scores. If you can't see your ad check the info here: http://adwords.google.com/support/bin/answer.py?answer=6105
The other people might bid more than you, but your CTR should be higher than their's. Bid higher until your ad shows, see what you are paying, and then decide if it is worth running.