The other search engines do get some considerable traffic. Is it worth investing time/money in them as well?
That's the question everyone wants answered, Madsam. Most established search networks have their "niche" and can prove to be beneficial if you are willing to take the time to optimize your campaigns to succeed on them. Opinions are that Google is the giant who you have to use, Bing traffic tends to convert well(cost per sale) but may not produce the volume you expect for a large engine, and 7search has alot of traffic for low cost but optimizing for conversions can be tough. On our part, we now have features like our New Advertiser Program and our online tutorials channel in place to help our customer base optimize their ads from day 1. If you are interested in learning more about our service, please feel free to PM me here or email me at . I will be happy to answer any questions you might have. Regards, Cleo
I think so, I don't think all the people in the world used google. SE like Yahoo, Bing are still used. Even for independent platform like InMobi, or MobGold, are worthy to be considered.