When is it time to change ad text if it is going poor?

Discussion in 'Pay Per Click Advertising' started by John M, Aug 31, 2006.

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  1. #1
    I´ve had a few adwords campaigns for a while. I have an ad that has been showed about 13000 times and only had 3 click (ctr 0,02%). This must be very lousy, right?

    When do you recommend that one should change their ad when it´s going poor?

    I have a web office and i advertise on a newspaper in the a county that i live in.
     
    John M, Aug 31, 2006 IP
  2. britopian.com

    britopian.com Peon

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    #2
    I would write several versions of the ad and let Google serve them randomly. They will automatically serve the ad that performs the best after a period of time.
     
    britopian.com, Aug 31, 2006 IP
  3. John M

    John M Peon

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    #3

    Sounds like a smart idea. i´m gonna try that.
     
    John M, Sep 1, 2006 IP