hi guys, Im just curious on how the networks can say that an email submit or a zip submit is a fraud one since its just an email that is needed?
They take it as fraud if none of your lead converts at backend.After email submit happen,data is stored on advertiser side and then they spam user with many offers and expect them to convert.
Email addresses that bounce back, any email address that is disposable, and any emails that use the good ole Gmail "Dot" trick...those are being considered fraudulent emails as well by many networks.
BAsically, most advertisers wont pay for leads with invalid submitted data (e.g email address), duplicate leads, or duplicate submisisons from the same i.p ranges.
An email submit is fraud when you get the same IP submitting multiple email addys. The other GREAT thing that goes with an email submit is scrubbing!