With a product that i will be promoting that is an affordable product, i have the option to offer the free trial of it and will most likely offer that. Obviously people like to try before buy, i wonder when i place a link to the free trial on the landing page should i always have the trial placed before the buy now? Say if i have the opportunity within my landing page to place each button side by side, would the free trial button be better off being the first one? im thinking that would make sense, as of course a trial is going to come before a purchase, for those who wish to make use of the trial. Or would/do you make the buy now more prominent, trying instead to convert them quicker? Although i see extended opportunity for them to convert through the emphasis of the trial available as it gets the product on their computer, a reminder for them in a way.