When does a high CTR become a problem?

Discussion in 'Guidelines / Compliance' started by Brad Callen, Feb 1, 2006.

  1. #1
    Im sure there are some other people who may have this problem on their sites but this is something to consider when building your sites and placing adsense on them.

    What is the main goal of your page?

    Recently I have had to remove adsense from some of my sites due to the CTR being too high, I was consistantly getting over %50 ctr on these sites and it was eating into affiliate sales which would have paid out much more.

    My adsense ads were either extremely targetted, or my site sucked (I prefer to think it was the later :)

    So at what point do you remove adsense from your websites?

    Obvously some sites are made for adsense so it defeats the point.

    Has anyone else actually had to do this on their sites?

    Brad
     
    Brad Callen, Feb 1, 2006 IP
  2. gordonfreeman

    gordonfreeman Peon

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    #2
    Well, if your CTR was high, the only thing that could've triggered is Google investigating the clicks manually (rather then through they're automated system), and penalize you or ban you if you broke the TOS by "artificialy" increasing the CTR.. If you haven't done anything, you shouldn't worry too much. If you do, send a mail to , or use the form from adsense's help page, and ask them to take a look to see if everything's alright. If it isn't, they'll tell you and not penalize you. Be honest.
     
    gordonfreeman, Feb 1, 2006 IP
  3. telecomm

    telecomm Peon

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    #3
    Stange case.
     
    telecomm, Feb 1, 2006 IP
  4. MKInfo

    MKInfo DP Guard Dog

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    #4
    I have a feeling you have made a mistake by removing your adsense.My thinking is that if you were getting ctr over 50% then 50% of the people who visited your pages weren't interested in what you were selling and using the ads (inadvertantly) to leave your page.
    Seems like a win/win situation to me.No sale but made a few bucks anyway.I can't see why GAS would penalise you for that.
     
    MKInfo, Feb 1, 2006 IP
  5. Brad Callen

    Brad Callen Peon

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    #5
    Nope, Incidently sales increased.

    And have made much more through the removal of adsense. Perhaps I just had click happy visitors :)
     
    Brad Callen, Feb 2, 2006 IP
  6. MKInfo

    MKInfo DP Guard Dog

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    #6
    That is sooooo wierd.Why would they click the ads when they were going to buy your product?You must be the God of ad placement :D
     
    MKInfo, Feb 2, 2006 IP
  7. ~Julia~

    ~Julia~ Peon

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    #7
    I have a reasonably good CTR on one of my pages but the page was actually the first one created on my site way back in 2002. The reason the CTR is so high is it's an article which people would only read if they were looking to purchase a product. My site is a cat site, and I'm obviously going to have a low CTR on an article on feline genetics as there's really not much you can buy in that regards, the page with a high CTR has ads specifically targeted towards buying the product I'm discussing.

    It's not an exceptionally high CTR, but pretty good...I have no concerns with the CTR on this page as it's a natural follow on from the article.
     
    ~Julia~, Feb 3, 2006 IP
  8. Nazgob

    Nazgob Peon

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    #8
    Conclusion -> less then 10% is ok? I have about 8% on some subpages and I'm very happy with it.
     
    Nazgob, Feb 4, 2006 IP
  9. anusha

    anusha Active Member

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    #9
    Anything is fine, until you don't click on ads urself and .. clicks don't cross the average/day clicks for that keyword ;)
     
    anusha, Feb 4, 2006 IP
    daniah likes this.
  10. ferret77

    ferret77 Heretic

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    #10
    Depends on the site, and the amount you make per sale vs click

    plus how much the affiliate sucks, I sent 350 clicks to cj affilate last month, they converted 0%

    So if I took the affilate off I could have made at least $350 if the people clicked on the adsense

    in fact that remindes me , I got to go take them off my website
     
    ferret77, Feb 4, 2006 IP
  11. bschneider5

    bschneider5 Active Member

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    #11
    I would only worry if your site is one of those sites where the only thing the site has to offer is ads. We've all seen them.
     
    bschneider5, Feb 4, 2006 IP
  12. jonhenshaw

    jonhenshaw Peon

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    #12
    I've had bad experiences with overoptimized sites -- mainly because they end up becoming too spammy, even if they do contain good content. Plus, if you're bounce rate is 50% off the entry page, I think it actually harms you with search engines.

    Regarding your situation, if Adsense isn't your main cash crop, affiliate links are, then why do you even have Adsense? If you have it just to get that extra cash, I would underoptimize it so the CTRs aren't so high.
     
    jonhenshaw, Feb 4, 2006 IP