Analytics cannot give you a clear picture when you want to do AB testing. The google website optimizer is a difficult product. then what is easy. Here is the easiest AB split test tool. http://www.warriorforum.com/warrior...-patent-pending-super-easy-split-testing.html Test everything before making the final version.
I thinnk you are right but google analytic is the one of the answer and we don't have any other better way.
I believe that WSO are rippof stuff, only 1-2% of actually digital products sold there are really usefull, but that my 2 cents
I think no other tools can surpass the usefulness of Google analytics, its pretty easy to use and besides its from Google itself.