This is Virgin's boss Sir Richard Branson got dressed up as a female flight attendant after honoring a bet he lost to Air Asia chief executive Tony Fernandes. wearing a uniform, he served passengers on an Air Asia charity flight from Perth to Kuala Lumpur. Mr Branson and Mr Fernandes had a bet on whose teams would finish first in the 2010 Formula One Grand Prix in Abu Dhabi. The plan was that the loser had to dress as a female flight attendant and serve passengers on board the winner's airline.