Hi guys, If a new client with a website comes to you what steps do you take in order to improve their SE ranking? Do you determine their competition's sites and target the same keywords as them? Go straight for the directories and paid inclusion. Do you analyse their site. Determine which keywords they should be using? Use some software to determine which approach works best?
i would go on with pre analysis of the site.determine their actual position in serps with tagetted keywords. In competitior analysis, see which keywords they are using and what their position is in diff. SEs. Start directories submission after pre-analysis of the site, researching keywords, competitior analysis. Manual is best as against software.