My wife is an amazing Baker. She started her business about 2 years ago and was absolutely crushing it. Her return orders and customer acquisition were great. Margins were great. Unfortunately, last year she started getting severe hand cramps and I suggested she stoped and took care of her self. Until then she put the business on hold. She's sad and frustrated and I'm trying to help get back to what she absolutely loves. I was thinking she can start her brand again on instagram doing tutorials and creating cool stuff. Through that she could open her own online store and sell baking tools. Not sure if this is a viable plan or sure if the tools are niche enough? I'm trying to find out how I can incorporate the online store aspect to her passion and struggling. Any insight or help would be greatly appreciated!
I guess that is a good plan. You can start building her brand through social media, instagram or even facebook. Maybe you can create more of a blogging stuff rather than an online store? Try to share recipes, tutorials, feature a food when you're in a vacation? Something like that!