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What's your main struggle in online marketing?

Discussion in 'General Marketing' started by thirdeyeblind82, Aug 15, 2018.

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What's your main struggle in online marketing?

  1. Getting Traffic

    2 vote(s)
    40.0%
  2. No technical skills

    1 vote(s)
    20.0%
  3. No result with my Webinars

    0 vote(s)
    0.0%
  4. Growing a list

    1 vote(s)
    20.0%
  5. Creating my Website

    0 vote(s)
    0.0%
  6. Get subscribers via Facebook Ads

    1 vote(s)
    20.0%
  1. #1
    I'm curious about what's your main problem right now creating your "ideal business".
    I asked this question in a class and I realised that there are so many other things than the usual "I don't get traffic" or "No one buys my stuff"! :D

    I've put in the poll the most common struggles for online entrepreneurs, but feel free to add new things.
    SEMrush
     
    thirdeyeblind82, Aug 15, 2018 IP
    SEMrush
  2. egoldzone

    egoldzone Well-Known Member

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    #2
    my goal is getting more traffic and more
     
    egoldzone, Aug 15, 2018 IP
  3. wanessmark

    wanessmark Active Member

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    #3
    getting traffic is not a problem, the problem is stay focused and WORK ON IT!
     
    wanessmark, Aug 16, 2018 IP
  4. iHostingX.com

    iHostingX.com Greenhorn

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    #4
    I've faced specific challenges with Facebook. If their targeting tools are as accurate as implied, then I have (with a variety of businesses) always had success at driving traffic. What I have noticed, however, is that Facebook traffic has a much lower propensity to convert than traffic from almost any other source. Now why do you think this might be? Are most of the clicks accidental? I have not yet found the answer myself.
     
    iHostingX.com, Aug 20, 2018 IP
  5. thirdeyeblind82

    thirdeyeblind82 Banned

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    #5
    Totally agree with you mate! If you want traffic, you simply buy it. The problem is about working on it and get back your investment.
     
    thirdeyeblind82, Aug 20, 2018 IP
  6. thirdeyeblind82

    thirdeyeblind82 Banned

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    #6
    For example, which other channels gave you more results than Facebook?
     
    thirdeyeblind82, Aug 20, 2018 IP
  7. iHostingX.com

    iHostingX.com Greenhorn

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    #7
    Hey there! Really just about anything. For example, free classifieds have always given me a much better conversion rate than Facebook as have solo ads (two of my favorite methods to build a business). Even PPC, which I rarely use any more, has better conversion than Facebook and still a better ROI. I don't understand why this is. Hoping someone can help me figure it out at some point or another. My hypothesis is that it is directly related to the casual nature of Facebook....i.e., folks don't go there specifically looking to buy something. Facebook is almost escapism or indulgence for most people - not commerce.
     
    iHostingX.com, Aug 20, 2018 IP
  8. mindmedia

    mindmedia Well-Known Member

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    #8
    Frankly, it's always about conversions...always.
    Getting traffic is nothing compared to that. You find a digital community and promote your products and services to that community. It's simple.
    The question is whether they would "buy" your message.
     
    mindmedia, Aug 20, 2018 IP
  9. thirdeyeblind82

    thirdeyeblind82 Banned

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    #9
    It depends on a lot of variables.
    Facebook ads work way better if you give them at least 1 week of testing. After that period of time, you'll see your costs dropping and you get more results.
    But it also depends on using cold traffic instead or warm ones, not using lookalike audience, aiming at the wrong people... Every case is different with Facebook ads and testing is the only way to figure out what doesn't work.

    If you want, share your analytics so we can understand a little better what's going on there and help you.
     
    thirdeyeblind82, Aug 21, 2018 IP
  10. thirdeyeblind82

    thirdeyeblind82 Banned

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    #10
    I prefer to think it's more about how much help did you give to others and the quality of your help.
    Getting traffic and selling should be a second step of the process. All starts with tough work, helping people for free and create a community that trusts you and recognises your value.

    Back to Facebook ads, one of the wrongest myths is that you can promote your service to strangers, and then blame them cause they don't want to buy. They don't buy mostly cause you never proved yourself before.
     
    thirdeyeblind82, Aug 21, 2018 IP
  11. deepak.pal

    deepak.pal Active Member

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    #11
    Getting traffic to your website is one of the toughest thing in online marketing. And once you start getting the traffic then comes user engagement and conversion. Overall, online marketing is not an easy thing. You need to work really hard at every step.
     
    deepak.pal, Nov 9, 2018 IP
  12. Anitasol

    Anitasol Active Member

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    #12
    I don't think getting traffic is your main problem. If you have the necessary skills, you do the right things and you're consistent you'll definitely have traffic
     
    Anitasol, Nov 11, 2018 IP
  13. DigitalMarketingManiac

    DigitalMarketingManiac Peon

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    #13
    The main struggle is getting a new project from the ground, i.e. getting enough traffic to get the ball rolling. Once that has been achieved, everything becomes easy.
     
    DigitalMarketingManiac, Nov 13, 2018 IP