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What's YOUR IPU?

Discussion in 'General Marketing' started by Asian Playboy, Feb 7, 2006.

?

What's your IPU?

  1. < 0.02

    15 vote(s)
    38.5%
  2. => 0.02

    8 vote(s)
    20.5%
  3. => 0.10

    6 vote(s)
    15.4%
  4. => 0.30

    1 vote(s)
    2.6%
  5. => 0.50

    5 vote(s)
    12.8%
  6. => 0.75

    0 vote(s)
    0.0%
  7. => 1.00

    2 vote(s)
    5.1%
  8. => 1.50

    0 vote(s)
    0.0%
  9. => 2.00

    0 vote(s)
    0.0%
  10. => 5.00

    2 vote(s)
    5.1%
  1. #1
    Great new term by ShoeMoney, IPU, Income Per Unique. Consider it stolen.
    http://www.shoemoney.com/2006/02/01/is-your-website-makeing-what-it-should-be

    I'm averaging 0.02 (barely) IPU per day.

    The lion's shares of clicks go to my leaderboard, distant second to my skyscraper, "can't even see it in the distance" ad links, and "did he even join the race" google search.

    What's your IPU? Is it a combination of high clicks and low payouts (like mine)? or low clicks and high payouts?
    SEMrush
     
    Asian Playboy, Feb 7, 2006 IP
    SEMrush
  2. fgs

    fgs Peon

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    #2
    Not even .01, too many return visitors
     
    fgs, Feb 7, 2006 IP
  3. jontra_volta

    jontra_volta Peon

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    #3
    0.02 barely
    it is actually combination of low visits, low clicks and low payouts :)

    edit - btw i don't think it's remotely possible to get 1 IPU... that would mean that you get for example 100 $ a day from 100 uniques . Theoreticaly, every 10th visitor to the site would have to click on a 10 $ ad ... no way. I won't even mention 5 IPU LOL
     
    jontra_volta, Feb 7, 2006 IP
  4. fgs

    fgs Peon

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    #4
    It is very much possible if you are in retail biz and not just making money off of ads
     
    fgs, Feb 7, 2006 IP
  5. irka

    irka Well-Known Member

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    #5
    i really wonder who add => 5.00 in the poll :| if you look carefully in the poll result
     
    irka, Feb 7, 2006 IP
  6. fgs

    fgs Peon

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    #6
    If you are selling computers, for instance for $1000 ea. then to have $5 IPU you would need to sell one every 200 uniques... 0.5% conversion, still little high.
    if I had $5 IPU I would be posting on this forum from my own island right now :cool:
     
    fgs, Feb 7, 2006 IP
  7. T0PS3O

    T0PS3O Feel Good PLC

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    #7
    I guess we're talking Pound Sterling right?
     
    T0PS3O, Feb 8, 2006 IP
  8. jontra_volta

    jontra_volta Peon

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    #8
    well, that's kinda what i said. since this is posted in the adsense forum i guess this means only adsense, not retail. i still think 1 is impossible, let alone 5.
     
    jontra_volta, Feb 8, 2006 IP
  9. BuildHome

    BuildHome Well-Known Member

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    #9
    How do you know what's you IPU? Unique visitors/number of clicks?
     
    BuildHome, Feb 8, 2006 IP
  10. solidgas

    solidgas Freak

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    #10
    0.09 - Looks like February might be half of that.
     
    solidgas, Feb 8, 2006 IP
  11. T0PS3O

    T0PS3O Feel Good PLC

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    #11
    Do you know your income for a certain month?

    Do you know your total unique visitors for that month?

    Put two and two together and there you have it.
     
    T0PS3O, Feb 8, 2006 IP
  12. Shoemoney

    Shoemoney $

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    #12
    A few people have asked me the difference between cpm and ipu

    Cpm is basically the amount of money you make per 1,000 impressions (impressions could be from the same user or for a bot or whatever. It just means the ad showed up this many times)

    IPU is your income per unique user that visits.
     
    Shoemoney, Feb 8, 2006 IP
  13. BuildHome

    BuildHome Well-Known Member

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    #13
    Thanks :)

    I think I got 0.017 :(
    But it's ok because I know that my ads aren't relevant for my visitors..:eek:
     
    BuildHome, Feb 8, 2006 IP
  14. harshad83

    harshad83 Peon

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    #14
    very less... dont know exaclty how much..just started blogging..
     
    harshad83, Feb 8, 2006 IP
  15. KingSEO

    KingSEO Peon

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    #15
    This kind of measure is quite uninteresting without knowing the context of the site.

    I average from < 0.01 (news), 0.02 (travel) to 0.05 (entertainment).

    <quote>Not even .01, too many return visitors</<quote>
    Funny, I thought return visitors would generate a higher IPU since a unique visitor is the SAME every time.
     
    KingSEO, Feb 8, 2006 IP
  16. Design Agent

    Design Agent Peon

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    #16
    I think the principle behind IPU can be extended to profit per unique as well.
     
    Design Agent, Feb 8, 2006 IP
  17. T0PS3O

    T0PS3O Feel Good PLC

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    #17
    And on the high-end of the spectrum... Profit per time you get out of bed... Profit per inhalation. Depends on how bored you are getting with being rich :D

    We used to calculate our hourly wage in 'Beers per hour'. Whatever rocks your boat I guess.
     
    T0PS3O, Feb 8, 2006 IP
  18. fgs

    fgs Peon

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    #18
    yeah but as the same visitor comes back in 24 hours or a week he is considered unique again, depending on the stat program, cookies, etc
     
    fgs, Feb 8, 2006 IP
  19. Crusader

    Crusader Peon

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    #19
    I started a similar thread quite a while back "How much is your visitors worth, but it got largely overlooked.

    With all my earnings from different ad networks taken into the equation I'm earning around $0.07.
    For just Adsense it will be more around $0.04 -$0.05
     
    Crusader, Feb 8, 2006 IP
  20. smurfy

    smurfy Peon

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    #20
    mine almost non existing :(
     
    smurfy, Feb 8, 2006 IP