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What's Your Favorite Copywriting Book?

Discussion in 'Copywriting' started by TheRoman, Jun 17, 2012.

  1. #1
    Hey guys,

    I'm currently on a book buying binge, and I would like to know what copywriting books you guys are into.
     
    TheRoman, Jun 17, 2012 IP
  2. sweetcrabhoney18

    sweetcrabhoney18 Well-Known Member

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    #2
    My top 5 books on writing --

    Good fiction fast -- Kind of wordy to me but still good advice

    On Writing Well -- best book EVER!

    Write as fast as you think -- perfect for article writing and white papers

    Kindle weekend --- Love this one because of it's simplicity

    Kindle plot creation - perfect for fiction writers.

    I think that most of these can be found with a quick google search -- if you need links to them, just let me know. Most are on Warrior forum while a few are on Amazon for kindle. Best of luck on you book buying! :)
     
    sweetcrabhoney18, Jun 17, 2012 IP
  3. TheRoman

    TheRoman Peon

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    #3
    HMMM.... I haven't read any of those books, will definitely check them out. They're not totally about copywriting, but I love reading about writing, so I'll try pick some
    of them up this week.

    Keep 'em comin' people! ;)
     
    TheRoman, Jun 17, 2012 IP
  4. TalentedWriters

    TalentedWriters Banned

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    #4

    Seriously they are the good ones as you mentioned!!
     
    TalentedWriters, Jun 19, 2012 IP
  5. Abugah

    Abugah Peon

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    #5
    [FONT=&quot][/FONT] [FONT=&quot]There more than 100 good copywriting books, but most copywriters have these 10 in their libraries.[/FONT]

    [FONT=&quot] [/FONT]
    [FONT=&quot]1. "Breakthrough Advertising" -by Eugene M. Schwartz[/FONT]
    [FONT=&quot]2.. Robert Collier Letter Book-- Robert Collier[/FONT]
    [FONT=&quot]3. "Million Dollar Mailings" by Denison Hatch[/FONT][FONT=&quot]
    4. David Ogilvy's "Confessions of an advertising man"[/FONT]
    [FONT=&quot]5. [/FONT][FONT=&quot]Denny Hatch's Million Dollar Mailings[/FONT]
    [FONT=&quot]6. "How to Write Sales Letters that Sell" by Drayton Bird.[/FONT]
    [FONT=&quot]7. My Life In Advertising -- Claude Hopkins
    8. Making Ads Pay by John Caples
    9. "Tested Advertising Methods" -by John Caples
    10. "How To Write A Good Advertisement"-by Vic Schwab[/FONT]
     
    Abugah, Jul 7, 2012 IP
  6. thewordsmith

    thewordsmith Peon

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    #6
    While not specifically related to copywriting, a great book on the psychology behind why people say yes is Influence: The psychology of persuasion by Dr. Robert Cialdini.
     
    thewordsmith, Jul 9, 2012 IP
  7. OlderButWiserGirl

    OlderButWiserGirl Peon

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    #7
    My all-time favorite: "The Copywriter's Handbook" by Robert W. Bly. Covers all types of copy: advertisements, direct mail, brochures, PR writing, commercials, email, also covers how to hire and work with a copywriter, as well as how to get a job in the field. Very easy-to-read.
     
    OlderButWiserGirl, Jul 10, 2012 IP
  8. sietch

    sietch Peon

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    #8
    Man, so many books in my head.

    The top spot has to go to:

    Clayton Makepeace - Ultimate Desktop Copy Coach

    Dear god, that man can write...
     
    sietch, Jul 12, 2012 IP
  9. DeepThink

    DeepThink Peon

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    #9
    I particularly love Ted Nicholas' books, e g"Instant Headlines". He's a legendary copywriter.
     
    DeepThink, Aug 5, 2012 IP
  10. DeepThink

    DeepThink Peon

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    #10
    I particularly love Ted Nicholas' books eg "Instant Headlines". He's a legendary copywriter.
     
    DeepThink, Aug 5, 2012 IP
  11. ScottE

    ScottE Peon

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    #11
    My Life In Advertising...by Claude HopkinsThis book is great and explains all the tips you need to know and gives great examples as well
     
    ScottE, Aug 14, 2012 IP
  12. Marit

    Marit Peon

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    #12
    I like the stuff Craig Garber puts out, personally.
     
    Marit, Sep 4, 2012 IP
  13. Web Outsourcing Gateway

    Web Outsourcing Gateway Member

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    #13
    Thanks for suggesting. In your description, I can infer that the book is really good.
     
  14. Socialexchangeshop

    Socialexchangeshop Peon

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    #14
    All the Stuff from [FONT=&amp] Eugene M. Schwartz :D[/FONT]
     
    Socialexchangeshop, Sep 7, 2012 IP
  15. Legacy1

    Legacy1 Peon

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    #15
    You can't go wrong with just about any of Dan Kennedy's books on copywriting and marketing.

    But by far, I'd have to say Gary Bencivenga. He put out a copywriting course a few years or several years back, and it is in a class of it's own. Fantastic stuff!
     
    Legacy1, Sep 9, 2012 IP