I'm a newbie here so I apologize if this has been discussed before (if it has please delete this thread) but what is everyone getting for an average CTR? In the last week, I've seen an average CTR of 1.6%. I think this is a pretty good CTR but I have yet to make any sales unfortunately.
Depend on the site, 2-2.8 means huge income for me, the difference between 2.1 and 2.6 means a lot of money. On other sites its 1, on others its 15. Its relative, its irrelevant by itself, it depends on the site, the traffic, the products on offer, on my real sales site its under 1% which is great.
My first online store selling adult toys has a clickthough rate of 1-1.5% My second online store selling adult toys for men has a clickthrough rate of 3-3.5%
Call me a dumbass for not reading, then LOL My CTR is about 5-20% on most campaigns - it really depends on how well an ad is written though. My highest conversion rate is 25%. I think putting the conversion rate code on my site was a mistake, as I think its going to start being used against us adwords advertisers.
Related question, how about search results vs. contextual ads (ie AdSense)? I get a decent CTR on search, but much lower on contextual ads. LC
My overall CTR is about 4% (SEARCH ONLY!). Some campaigns are as high as 25% while others are as low as .9%.