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What's your Content Network CTR

Discussion in 'Google AdWords' started by vic_msn, Dec 23, 2007.

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  1. #1
    I recently started a Adwords content network only campaign. It has been live for 2 days. I have so far received around 6500 impressions with a CTR of 0.13%. So i have got some 9 clicks. I see the conversion at 1 in 9 clicks. Now I think if I get more number of clicks I can really test how the campaign is turning out for me. Will increasing the daily budget increase the impressions and thus the clicks I receive ?
     
    vic_msn, Dec 23, 2007 IP
  2. MindReality

    MindReality Well-Known Member

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    #2
    I had similar problems with the content network only campaign.

    I raised the daily budget to $1000 and still no difference.

    I dropped the content network/placement targeting only campaigned and turned to search network + content network campaign.

    Right now, I have 1.17% CTR for Search and 0.15% CTR for the content network.

    % Served Clicks Impr. CTR Cost Conv. Rate Cost/Conv

    Content 92.2% 126 80,040 0.15% $31.82 19.84% ( 25 ) $1.27

    Search 7.8% 80 6,785 1.17% $20.79 20.00% ( 16 ) $1.30
     
    MindReality, Dec 23, 2007 IP
  3. vic_msn

    vic_msn Well-Known Member

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    #3
    yea but when I switch to search network,, QS comes into play and it pauses all my keywords :(
     
    vic_msn, Dec 23, 2007 IP
  4. webmaster

    webmaster Active Member

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    #4

    0.13% CTR is not bad buddy.
     
    webmaster, Dec 23, 2007 IP
  5. webmaster

    webmaster Active Member

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    #5
    By the way in product you are dealing with. How you optimizing your content ads.?
     
    webmaster, Dec 23, 2007 IP
  6. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #6
    webmaster

    0.13% IS bad, lower the CTR more you have to pay for keywords. So I don't think that CTR even less than 1 is good.

    vic_msn

    Make creative ads, so people will click on them and raise your CTR
     
    bl4ckmaN^, Dec 24, 2007 IP