What's your Amazon conversion rate? Here's mine...

Discussion in 'Amazon' started by somanyqs, May 6, 2011.

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  1. #1
    I've never known whether I am doing well or poorly with my Amazon affiliate links and have been curious how my results compare to others. If you're willing to share (don't have to provide great detail if you don't want to), I thought it would be interesting.
    Also, I think the "conversion" rate is really individual items sold/visitors that click-through to Amazon (instead of purchases/visitors, where one purchase can be made up of a bunch of different items), which seems odd to me...

    Anyway, here's my info (please feel free to share yours!):
    Type of website: sporting goods, fairly specialized to one sport
    Age of site: ~1.5 years
    Website visitors per day: 500
    Amazon conversion rate: 4-4.5% on average

    If I should have added other info to help more, please let me know -
     
    Last edited: May 6, 2011
    somanyqs, May 6, 2011 IP
  2. aqueboga

    aqueboga Peon

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    #2
    Mine is about 3% for April.
     
    aqueboga, May 6, 2011 IP
  3. RandomWoman

    RandomWoman Peon

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    #3
    4-5% is a really good conversion rate and if you are targeting an expensive product you must be making good $$$
     
    RandomWoman, May 7, 2011 IP
  4. somanyqs

    somanyqs Active Member

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    #4
    Wish I was...I find that most people may go to Amazon, but then not wind up buying the more expensive product, but generally less expensive ones (maybe a completely different unrelated product - like a book instead of sporting goods!). I can't tell since they don't show by Amazon visitor, but it looks like some people buy a bunch of relatively low-priced items, which drives up my "conversion" rate but doesn't lead to much $. Unfortunately!
     
    somanyqs, May 9, 2011 IP
  5. sundeep.shetty03

    sundeep.shetty03 Peon

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    #5
    Yes Sure If A Person is Just Surfing Some Thing And He Get,s to ur website and looks around the stuffs and if he found really interesting then he might buy but all depends upon the cost if it is low then sure he or she might take an action to get that product ..... This way i am going with amazon and i am successful ....!!!!
     
    sundeep.shetty03, May 10, 2011 IP
  6. hhelen

    hhelen Member

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    #6
    It does not really matter that much if they buy inexpensive item - what you should be looking for it that vital click-thru. Some of the biggest items I sold were not actively promoted on my site, but it was the little items that took them to Amazon where they eventually bought other expensive things.

    Keep that in mind.
    Good luck
     
    hhelen, May 11, 2011 IP
  7. harshit_singhal

    harshit_singhal Peon

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    #7
    Your conversion rate is quite good. It is above average for sure. Most people are lagging at 1-2%...Mine is around 6%.
     
    harshit_singhal, May 13, 2011 IP
  8. lyth0s

    lyth0s Member

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    #8
    I am currently getting around a 4% conversion rate for all time (I've only been with amazon affiliate for about 6 months). At first my converison rate was near 11%, but that has dropped big time in the past 2 months. Still trying to figure out why, and If I find any specific I'll come back to post it here for my fellow DP'ers.
     
    lyth0s, May 13, 2011 IP
  9. G30SPKI

    G30SPKI Peon

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    #9
    I am still 2 % ...
     
    G30SPKI, May 13, 2011 IP
  10. Parka

    Parka Well-Known Member

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    #10
    Mine's 6.3% for 2011 so far. It has dropped from 7-8% because I added a lot more visible Amazon links on site. Conversion dropped but number of items shipped are up.
     
    Parka, May 13, 2011 IP
  11. somanyqs

    somanyqs Active Member

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    #11
    And for those with high conversion rates (say, >6%)....are the items that people are purchasing through your site smaller ticket items (say <$20), or larger?
    I'm trying to get a sense for what causes high conversion rates - is it the product(s) that are promoted, the possible demographic, the cost of the item(s), or how "focused" your site is (like if you just sell tennis rackets, for example)
     
    somanyqs, May 15, 2011 IP
  12. ngek

    ngek Member

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    #12
    still 0% for 2 month .. :'(
     
    ngek, May 17, 2011 IP
  13. roy76

    roy76 Member

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    #13
    How to count this conversion rate ?
     
    roy76, May 23, 2011 IP
  14. bman227

    bman227 Peon

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    #14
    That's really successful! I hope to have that kind of conversion someday. I'm just starting out using Amazon affiliate links and I've only had 2 sales so far.
     
    bman227, May 25, 2011 IP
  15. flachik

    flachik Peon

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    #15
    I have a 16.4 conversion rate so far in the month of June (June 1 - June 3, 2011.) Last month it was 14.29 for the entire month of May. And May was my first month actively using Amazon.

    June Clicks: 67 (in just 3 days)
    June Ordered items: 11
    June click thru rate: 16.42

    May Clicks: 203
    May Ordered Items: 29
    May click thru rate: 14.29

    Am I reading these right? I'm very new at this, so when you guys are getting lower rates are you factoring in the website page views too? :confused:

    Thanks,
    :)
     
    flachik, Jun 4, 2011 IP
  16. sinclair89

    sinclair89 Greenhorn

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    #16
    The key to Amazon is just getting the customers in the door, although the 24 hour window of time for them to purchase does not really leave much time.
     
    sinclair89, Jun 5, 2011 IP
  17. apabi

    apabi Member

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    #17
    My conversion rate is still 0 can I have some sample site with high conversion rate please. Thank you
     
    apabi, Jun 10, 2011 IP
  18. rajivranjna

    rajivranjna Well-Known Member

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    #18
    your conversion is good .
     
    rajivranjna, Jun 10, 2011 IP
  19. rajivranjna

    rajivranjna Well-Known Member

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    #19
    amazon conversion rate is good
     
    rajivranjna, Jun 10, 2011 IP
  20. sincos

    sincos Active Member

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    #20
    My conversion rate is still 0. hu hu
     
    sincos, Jun 11, 2011 IP
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