What's wrong with this?

I really suck at Google AdWords

Let me give you an example, and hopefully you can tell me what I'm doing wrong.

At the moment, I'm testing "wordpress landing page" (or close to it) as a keyword. The link to my landing page is this:

http://marketingflop.com/2009/09/wordpress-landing-page-templates/

So far, I get the traffic, but no sales.

Is it that this blog post/review is not something I should promote using AdWords?

What am I doing wrong? I'm eager to learn AdWords, but so far, I have a lot to learn

- jens -

 

You're not SELLING it.
So, there's site with WordPress templates and if I click on that button I can get to that site?
That's it? Oh. It'll cost me $47 .
But I can go back to the search page and find dozens of buzzy sites with pictures and examples that are offering me free templates

 

What you're saying is that I should provide a way to actual sell it, by using examples (text, images and video) and "the right words"?

... and give the reason why you simply have to buy it?

I really appreciate this.

- jens -

 

Looking at it and then seeing Magda's comment, he's right. You're not selling it, which was going to be my comment too. Why not send the clicks to the other page instead? May not do any better however. As Magda says, you can probably get the same for free elsewhere. You sell 12 for $47.

You need the "right words" as you say, a great headline (you're not quite there on the wplanding page), incentive to buy from you.

 

just take the users strait to the "order page" - with no pages in the middle.
for my opinion, you should use less text in this page.

 

Thanks. I'll try that.

If I'm selling a clickbank product, should I use the hoplink as the url?

- jens -