I'm not sure of what you are referring to (where or from what your question is generated), but I can only imagine that a clone (copy) of MySpace would give you the ability to generate traffic, and from that traffic, create a huge income source through monetization just like MySpace does! I'm familiar with a script that creates a site in any niche that is similar to MySpace. You would want to do this for the above reason... to monetize the site and create an income from your ads, affiliate links, etc.