What's the standard for an ok clickthru in a landing page?

Discussion in 'Pay Per Click Advertising' started by mzakih, Jan 23, 2007.

  1. #1
    Hi guys,

    I heard that for an opt-in page or squeeze page, a 30% visitors-to-free-subscribers conversion (30 free subscribers per 100 visitors) can be considered as ok. But what's the ok standard for a clickthru in a landing page that leads to another website?

    I'm not asking about the clickthru in our PPC ads, but the clickthru in the landing page such as the clicks in our affiliate link in the landing page that we use to promote an affiliate product.

    I assume that it must be higher then 30%, since clicking on a link involves far less sacrifice in the part of the visitors then signing up using email, but I may be wrong. So, what's the number? Is it 30%, 50% or 70%?

    Thanks in advance.

    Regards,
    Zaki
     
    mzakih, Jan 23, 2007 IP