This should be very helpful for everyone. Mine would be, going onto a competitors website and looking at their metatags (keywords) as they are obviously successful ones, then bidding a higher price. This gives you a huge advantage as it saves time and money from trial and error and may even drive the competitors out of business.
I would say, be very patient and be ready to lose money before making some. The point is, even with the best techniques, you need to lose some to win some.
Ignore what everyone else is doing - bid the amount that makes YOU the most money, whether that puts you 1st, 5th or 55th...
Go for misspelled keywords and keywords written as one (i.e cheaphotels instead of cheap hotels). There is lots of traffic for these type of keywords at only a fraction of the cost.
Pick keywords that don't cost more than they are making you! Track your clicks very carefully and ad groups as much as possible.
1) Highly specific long tail keywords, divided into very tightly focused ad groups 2) Extreme relevance between keywords, ad text and landing page content 3) High quality landing page with loads of content, bearing links to and from sites which rank high for the keywords in organic search results 4) Continual experimentation for optimization - even if killer results are already being observed
It's not worth getting clicks unless they turn into conversions, so most people I talk to need to really improve their landing pages. Most think they are done once they get their PPC account set up. Huligan
that doesnt apply for affliate marketers, then again I think that the landing pages there are useless to make conversions
If an advertiser sells blue widgets and he uses a landing page that doesn't mention blue widgets, chances are it will result in fewer conversions (i.e. user buys a blue widget) than if the landing page displayed all of the advertiser's information on their blue widgets and allowed the user to add a blue widget to their shopping cart. How would improving your landing page not increase your conversion rate?
I do agree that most definitely, landing pages need to be optimised. But i'm just saying that affliate marketers cant exactly change the landing page that they are promoting, as it is someone elses page.
Everyone makes a good point. Some tricks like misspelled words work for a little while but sooner or latter prices will go up. Trial and error to see what makes most money for price paid is always best.