Almost every web designer know how to build fancy looking websites but not how to market it properly and optimise it for search engines. There is no point in having a websites if it doesn't bring you ongoing work. Every business owner wants to ensure that any of their potential customers are seeing them First when using Search Engines; searching for services you offer instead of finding a competitors website! SEO is the heart, backbone & mind of a website SEO is necessary because you need visitors to come to your site and anything you will do to promote your site online is called SEO! Bottom line is SEO can increase your daily visitors and visitors/traffic = money!