Whats the normal CTR for Banner Ads ?

Discussion in 'Pay Per Click Advertising' started by JohnMally, Apr 22, 2007.

  1. #1
    Whats the normal CTR for Banner Ads ?
     
    JohnMally, Apr 22, 2007 IP
  2. ruby

    ruby Well-Known Member

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    #2
    There isn't an accross the board standard as such but there may be norms in particular markets/industries.

    It does largely depend on the industry and the ad itself.
     
    ruby, Apr 22, 2007 IP
  3. jameskon

    jameskon Well-Known Member

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    #3
    for best creative with standard size like
    728x90 = 2 per 1000 views
    300x250 = 3-4 per 1000 views
    468x60 = 1-2 per 1000 views

    thats when creatives are good and working, for low grade creatve it can even be worst... also depending upon the traffic type..

    the above stats are mostly for RON traffic and not category specific traffic!
     
    jameskon, Apr 23, 2007 IP
  4. Vadym

    Vadym Peon

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    #4
    graphic or text?
     
    Vadym, Apr 23, 2007 IP
  5. Stax_Daniel

    Stax_Daniel Guest

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    #5
    there is not a standard...it totally depends on what the topic of the site is as well as a large plethora of other things...
     
    Stax_Daniel, Apr 23, 2007 IP