It is also about how to decide your keywords. Since words in English have singular and plural forms, and searches of the two forms of keywords can be very different. And one keyword can be transformed various words, I am just curious to know what do you do to make sure that you have chose the perfect one. Anyone here also met with the same problems? Any advice?
Hi lonking, When it comes to keywords, every search term and family of keywords is different. As a general rule however, especially when it comes to competitive keywords, you need to treat each individual keyword as a new and different target. For example, I would target the keyword "ibs treatment" with it's own webpage, and target "ibs treatments" with another separate webpage. Each plural and variation is targeted with a unique webpage. Hope this helps!
Yes, I'd also do that. I never focus on a keyword, but a set of related keywords. Following the example given by dealfiles, you can look for additional keywords like "ibs treatment that works", "natural ibs treatment" etc, then create and optimize a page or post for each of them. So, instead of trying to find a keyword that has 5000 exact matches, you can target 5 different keywords with 1000 exact matches each. Besides, search engines will later rank your pages for longer tail keywords you never though of or explicitely targetted or optimized for, it just happens. When you check your analytics after some time, you'll discover that you are #2 for "ibs treatment for obese kids", #1 for "is yoghurt good for ibs" and things like that. In the end, all these things add up to your traffic
Yes, but you generally have a "main" keyword you target with an EMD, unless you got an authority site or the likes with several different articles which targets several keywords. In addition to the "main" keyword you target other similar keywords in addition to long tail keywords which converts the best, but which there are less of.