I'm newbie for adsense. In Google Adsense Report, when I select link units I saw there are 2 kinds of clicks - Clicks and Link Clicks. My link Clicks is much higher than Clicks. What's the difference? It seems Google caculates Page CTR and earnings according to Clicks. Why does this happen?
Link Clicks = no. of direct clicks from your site Clicks = After "Link Clicks" related ads will be shown. No. of clicks made on that ads. Its like LINK CLICKS -> CLICKS